How to come up with that golden idea

(9/15/2006)

How many business people were lucky and stumbled into the rght location at the right time? Probably the majority of people who are successfull had at least some luck play a part in that success but choosing the right type of business and having the right timing will help out in many ways. Many years back if you made a website that was it, you were big. Now there are billions of webpages out there and distinguishing yourself from the crowd is no easy task. Unfortunately many people still think oh if I just put up a webstore people will show up. Unless you are incredibly lucky that probably isnt going to happen. As an ecommerce hosting provider I see businesses shut down everyday and the number one reason is that they never got a single sale. When you talk to these owners and ask them how they marketed the website most never did a single thing. They opened up a website that was just like everyone else and then they hoped people would come. Their first mistake was not having anything to distinguish themselves, the second mistake was not marketing their idea and the third would be not having a great idea. Its always easier to follow the pack then to come up with your own idea. Going down a brand new road is much harder but the rewards are so much greater.

To find your original idea look at your own life. What could you do to make it better what is missing? What problems could you solve for yourself? More then likely if you have a problem there are other people who have the exact same problem.