How to come up with that golden idea

How many business people were lucky and stumbled into the rght location at the right time? Probably the majority of people who are successfull had at least some luck play a part in that success but choosing the right type of business and having the right timing will help out in many ways. Many years back if you made a website that was it, you were big. Now there are billions of webpages out there and distinguishing yourself from the crowd is no easy task. Unfortunately many people still think oh if I just put up a webstore people will show up. Unless you are incredibly lucky that probably isnt going to happen. As an ecommerce hosting provider I see businesses shut down everyday and the number one reason is that they never got a single sale. When you talk to these owners and ask them how they marketed the website most never did a single thing. They opened up a website that was just like everyone else and then they hoped people would come. Their first mistake was not having anything to distinguish themselves, the second mistake was not marketing their idea and the third would be not having a great idea. Its always easier to follow the pack then to come up with your own idea. Going down a brand new road is much harder but the rewards are so much greater.

To find your original idea look at your own life. What could you do to make it better what is missing? What problems could you solve for yourself? More then likely if you have a problem there are other people who have the exact same problem.

The commute down the stairs

Why is it that everyone I talk to says, I could never work from home, I would go crazy? Isnt it a sad day in society when work is your only form of personal interaction. I hear this statement literally everyday from at least one person. Its amazing to me how many people believe this is true. Personally Ive never missed a day of work yet and Ive been working at home for over 4 years. I talk to customers everyday, my employees and of course other business owners. There is never any traffic on my commute to work, I simply walk down the stairs and around the corner and sit down in my office. Think how free and clear our roads would be if no one had to drive to work? Of course that will never happen but its a nice idea. And in regards to having no one to talk to that is of course not true. Because I have my own business I have time to enjoy other things in life. I can meet a friend for lunch. I play in a womens volleyball league and my favorite pastime is paragliding. The feeling of flying through the air with nothing but a parachute over your head and the wind in your face is sadly something that most people will never experience. I for one am hooked. And Ive never met a nicer group of people. In fact from a business standpoint, Ive gotten some of my best ideas from other business owners who were also pilots.

Anyone can start a business

In todays world of infinite free information ANYONE can start a business. There is so much information online that you can literally find anything you need. Im amazed each day by the number of people who come onto my companies live support service to ask basic questions that they could easily find online. I think our schools have failed us as students by not teaching us how to find the information we need. Isnt it more important to know how to find the information you need rather then memorizing information? The web is a wealth of information and if you know where to look you can find the information you need.

Like millions of other Americans I run my business from my home. This is my second business, the first one did not succeed but along the way in the first business I learned valuable lessons and even came up with the idea that eventually led to the now successfull Easystorecreator.com. You cannot be afraid to try, the experience and knowledge gained from an unsuccessfull venture can lead to other excellent ideas for new businesses. If you arent sure if the new business will work or not keep your current job and work on the new business on weekends and at night. Initially if you keep your costs low you can take as long as you need to develop the business and learn along the way as you go.